Sheetal Munshaw - Director Atout France in India is passionate about travel and lifestyle. She started her career in the travel industry as a journalist with the Indian Express . Her job included travel writing for trade tabloids and business publications as well as managing India's first business travel magazine. After developing a penchant for the travel industry she got into mainstream tourism establishing her career in international destination marketing. In her capacity as Manager Marketing Western Region, she represented Canada and then moved onto the erstwhile Maison de la France office as Promotions Manager and later as Deputy Director. In 2011 she founded Avant Garde Consulting which promoted a kaleidoscope of discerning travel brands such as Chamonix Mont-Blanc and the Private Collection of Portugal besides other luxury travel brand entities. In her current role as Director Atout France India, she looks forward to forging ahead with successful associations between France as a leading travel destination of choice for the discerning traveler and befitting luxury players, influencers, travel professionals and media personalities to further strengthen the ties between travel, art de vivre and the luxe space which are more amalgamated now than ever before.
In addition to her professional accomplishments, Sheetal has also pursued her interests in oenology. She has successfully completed a course in wine tasting at the Cape Wine Academy South Africa, as well as CAFA Bordeaux School of Wine. She has also worked in tasting rooms of cellars of premium wine estates in South Africa. She contributed to Verve magazine through her column on wine tourism. A Masters Degree holder in French literature and a Superior Diploma holder at the Alliance Francaise, she is bilingual and has a flair for languages.