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The MEETING, INCENTIVE, CONVENTION, AND EXHIBITIONS (MICE) industry is one of the most complicated, interrelated, and intersectional complexes. It is a new form of business tourism that is also the fastest growing section of the international tourism market. It caters to various forms of business meetings, international conferences and conventions, events and exhibitions, and is slowly but steadily capturing every big shotelier's attention. The importance of the MICE industry lies in the fact that it converts business meetings and conferences into more glamorous and enjoyable events for the delegates and attendants.
The definition of LUXURY TRAVEL is to undertake a new experience and immerse oneself in a new destination whilst indulging in the very best levels of personal and attentive service, lavish and sumptuous accommodation, exquisite and unrivalled levels of gastronomy and informative and educational guides. It is travel without stress, pressure of time or daily routine, where your every need is pre-empted and your every expectation is met and exceeded
In meetings, people come together at a common place to confer or carry out a particular activity either on an ad-hoc basis or according to a set pattern. The activities of the Meetings Industry (MICE) are an increasingly significant element in the future growth of the global economy. It is an essential part of the transfer of knowledge and professional practices from work cultures all over the world, to building a better understanding and relations amongst different regions and cultures. Specifically, the Meetings Industry is a key component of the knowledge economy, acting as a vehicle for business, professional and academic communities to achieve the interactions required to affect the knowledge transfer, collaboration and information dissemination that is the primary purpose of these events.
A meeting as any number of people coming together in one place for a particular activity. It can be a one-time event or may recur periodically. A conference is similar but usually has a specific objective and exchange of information. A congress is usually a larger gathering. However, all of these constitute the "M" in MICE.
An incentive is a stimulus or a supplemental reward that serves as a motivational device for a desired action or behaviour or as a reward for a task carried out by the recipient of the reward. In simple words, an incentive is defined as something that encourages someone to do something or work harder.
It can be called business-related travel that is designed to provide motivation or incentives to help businessmen, investors, and traders become more successful. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. In simple words, the "I" from MICE comes into play when you want to reward your star employees or loyal customers and providers.
A conference is a meeting of people who come together to "confer" about a particular shared topic. It can also be called a convention or a symposium which is a meeting of a, typically large, group of individuals and/or companies in a certain field.
An EXHIBITION, in the most general sense, is an organised presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs.
The word "exhibition" is usually, but not always, the word used for a collection of items made available to an audience. The term "exhibit" generally refers to a single item being shown within an exhibition.
“Luxury travel today is defined less by thread count and Michelin stars and more by access to the people, places and experiences that represent all that is authentic about a destination. There’s no denying that comfort factors still apply and high standards of accommodation and dining will always feature on the luxury traveller’s wish list. However, today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see - they want to participate. The sales process is also critical and whilst the online proposition can be an asset in terms of booking more simple arrangements, clients looking for luxury experiential travel require a deep level of sophisticated knowledge and confidence during the sales.
