Mrs. Rupa Naik is a specialist in trade promotion, B2B networking. At WTC Mumbai she acts as an interface between Government and the Business and Industry.She also conceptualizes, plans and executes international Trade Promotion activities of the MVIRDC WTC Mumbai. Rupa Naik, Senior Director, also oversees the WTCs established by MVIRDC WTC Mumbai. e.g. WTCs in Jaipur, Bhubaneshwar and Goa.

She graduated with honors in Economics, Sociology as an ancillary subject. She did a Diploma in Travel Tourism, and underwent extensive training in international trade development programs.

Before joining WTC as Senior Director, Rupa Naik was the Executive Director at All India Association of Industries. She had participated in World Chambers Congress, World TPOS Meeting (UNCTAD), WTO Conferences, CBI Training program, and also represented at the International Labour Organisation (ILO).

“Our programmes for Women are aimed to create more awareness on the importance of women’s contribution to the mainstream economy to gain recognition. World Trade Center Mumbai, verifier for SheTrades, a mobile and web app, initiated by the International Trade Centre (ITC), Geneva. SheTrades seeks to connect one million women entrepreneurs to markets by 2020,” says Rupa Naik.

“Traditionally women have been predominantly homemakers. They are now venturing into seeking employment with the help of technology and available digital networks,” she adds.

In December 2017 MVIRDC WTC Mumbai had also organized an interactive meeting on ‘Empowering Women in Global Markets and Presentation on SheTrades’ in association with Catalyst for Women Entrepreneurs (CWE) and All India Association of Industries. The meeting deliberated on the importance of the growing number of women’s participation in mainstream economy and their significant contribution to the overall growth of India.

Rupa Naik says that women are good in multitasking. “Women can continue to make positive contribution to the society and business as well. Several studies have suggested that women-owned businesses can contribute significantly to the nation's GDP.”